When I was in line at a local clothing store, the lady next to me had the CUTEST outfit on. I made a comment to her and she started telling me about how she found this “boutique” store that has the cutest outfits as well as jewelry and shoes at reasonable prices.
By the time she was done, I had the name of the store written down as well as where it was exactly located.
As you probably know, “word of mouth” advertising is usually the most effective type of marketing.
I didn't know this lady at all… but she made a positive first impression on me and I loved her outfit!
WORD OF CAUTION
Did you know it goes against Facebook's terms to promote your business on your personal profile?
With their recent algorithm changes, they are (pretty much) effectively weeding out the outright blatant advertisement posts.
…. in other words, if you may have noticed your Business Posts have gotten very little to NO engagement (which is hurting YOU overall).
But that doesn't mean you can't talk about your business on your personal profile. It just needs to be done in a way that doesn't come across as “spammy” or “salesy”.
And that's where most people struggle.
Just like the lady that told me about the store she shopped at… when you've got a solid Facebook presence, you have access to the best type of word of mouth advertising.
Many home business owners struggle with how to figure out the right balance when using Facebook to build their home business.
Greater percentages of home business owners that don't follow the “rules” of social media marketing are usually not successful.
However the smaller percentages of the home business owners that do stick to the social media “rules” build successful businesses.
So, let’s discuss the rules for playing on the social media playground
On your personal Facebook profile, building relationships with people on social media is important.
Just remember, you need to be realistic.
Your goal is to grow your friends and followers, right? But you also need to have the mindset of developing long term, and mutually beneficial relationships.
You're going to achieve this by engaging with them and providing valuable content that they want to see!
Remember to always be “Interested in your prospect, not Interesting”.
Interesting meaning, not talking all about yourself and how wonderful your opportunity is.
Just pitching your business opportunity or product right out of the gate usually does not work very well.
Spend some time to build relationships with people that you connect with. If done correctly, your followers will certainly ask you about your opportunity or product.
And when you reach out to them, they are going to be receptive to what you have.
Did You Know You Only Have 7 Seconds To Make A Strong First Impression?
That's why the SECOND someone comes across your Facebook page, you need to make sure you're ATTRACTING them to you.
Here are some of the most important things to consider when looking at using Facebook to build your business.
1. What is your personal brand?
This is SUPER important.
What do you want to be known for?
For me, I want to be known as a Relationship Marketing Coach to help work from home business owners figure out THEIR brand and how to attract targeted prospects to them.
I just happen to be well-versed in Social Media… so I use that as my vehicle.
For you, maybe you've gotten amazing results with a product with your company and you want to share that.
Maybe you have a dream of time & financial freedom and you believe you have the vehicle for achieving that.
What you want to be known for is going to determine the type of content you're going to be sharing. It's just all about DOING IT THE RIGHT WAY.
This is also going to determine WHO you're going to be targeting as potential customers
2. Who are you targeting?
Are you going to be speaking to middle-aged women who want to feel good about sliding into those skinny jeans they used wear?
Or are you going to be speaking to busy young mothers who are looking for a quick way to apply makeup and still look fresh and beautiful?
For me, I'm speaking to people who are frustrated with the fact that they aren't getting much engagement on Facebook… and are looking for a way to spark engagement so they can attract customers to them.
3. Your profile Photo
Believe it or not, having a GREAT profile photo is one of the most important things you can do for your profile.
A headshot of YOU… not your family, your dog, your kids, your logo, etc.
4. Your Header Image
This is the photo that now spans across the top of your page.
Use this to showcase “Who you are” and “what you do” WITHOUT posting pictures of your company or products.
Create a story in itself through the cover photos you use.
This helps define your brand. Feel free to change that photo frequently, keeping it fresh, and of interest.
For example, use pictures of the family, travel, you at work, etc.
5. Your “ABOUT” Section:
This is the 2nd most visited part of your profile.
Here is where some of your most important piece of real estate on Facebook lives and you want to REALLY think this through and set this up for maximum success.
6. Your Intro
This is PRIME Real Estate!
You have 101 characters to describe your tagline.
7. Your Current Employer
This is another “Prime Real Estate”…And this is a GREAT way to drive more eyeballs to your Business From your Fan Page/Business Page. .
8. Your Privacy Settings
Make sure your settings are set to PUBLIC .
WHY? Because you are a business, for heaven's sake.
If you're concerned about privacy, that's where you can specify certain posts can only be seen by certain people.
9. Your Follow Button
Make sure you turn on your FOLLOW button.
This is where people can follow you without actually sending you a friend request.
In my trainings, I explain how SUPER IMPORTANT it is to maintain a list of QUALITY friends…. it's not about quantity because if you are friends with people that aren't going to interact with you, then that can hurt your overall engagement.
10. Using Facebook Messenger
Faceboook Messenger is a super powerful arsenal in your toolbox.
You can use it to not only message people (like texting), but you can also send voice messages, video messages, combine people into a group, even send money (without paying any fees).
11. Your Friends
The ultimate way to generate sales with Facebook, is to begin to develop a large following of friends, would-be friends and turn them into potential and active business partners.
I call this creating a “New warm market!”
You start this process by building a relationship with them, based on trust, common interests, and a general feeling that they know you, and can relate to you.
But like I said earlier, you want a good list of quality friends. I try to stay on top of mine by adding and removing people at least once a week.
12. Your Content (This is the MEAT AND POTATOES)
Believe it not, there really is a strategy to posting your content.
Take a step back and LOOK at your status updates over the last month.
- Are they consistent?
- How many times a day do you post?
- Can people get a real “sense” of who you are by what you share?
This is where I spend the bulk of my time with my followers and coaching clients…
You want to be sharing content that resonates with your audience, be consistent, and make sure you're not posting stuff that's going to cause people to “tune you out”.
In my free guide, my “12-Step Checklist”, I go into each of these steps in much more detail.